(1)Objectives
The specialty is dedicated to offering international students a basic understanding of China’s politics, economy, culture, and society, cultivating their communication skills in Chinese, and helping them grasp professional knowledge and practical abilities in relation to business administration and corporate governance and get ready for management jobs in enterprises, social organizations, and public sectors. After receiving undergraduate education, international students are expected to grow into internationalized, composite, and application-oriented high-quality professionals that can promote Sino-foreign exchanges and cooperation.
(2)Core Courses
Core courses: (1) management science; (2) economics; (3) principles of accounting; (4) financial management; (5) marketing; (6) organization behavior; (7) human resource management; (8) operation management
1.Management
This course mainly examines the basic laws and general methods of social organization management activities. By managing the effective deployment of a series of functions and the rational utilization of all kinds of resources, it aims to coordinate and organizesocioeconomicactivities, increase their efficiency, and achieve desired effects. As a core course for undergraduate management specialties, this course lays a theoretical foundation for learning other series management courses. Its main contents include the nature and functions of management, the evolution of management ideas and theories, the development of modern management theories, organizational environments and organizational culture, decision-making principles and methods, planning management and methods, organizational management and structural design, leadership theories and methods, incentive theories and methods, communication and control, conflicts and communication methods, and management performance.
2.Economics）
This course consists of microeconomics and macroeconomics. Microeconomics analyzes the behaviors of consumers and manufacturers under the market economic system, and reveals the process of the market-oriented allocation of economic resources. Macroeconomics introduces national income, overall economic investment and consumption, and other general statistical concepts, and analyzes economic operation laws. The main contents of microeconomics include the partial equilibrium price theory, the consumer behavior theory, the producer theory, the cost theory, the determination of manufacturers’ prices and outputs on various types of markets, the determination of factor prices, and the income distribution theory. The main contents of macroeconomics include national income accounting, static equilibrium models for national income determination, monetary theories, and monetary policies. Economics is a basic course for the specialty of business administration.
3.Accounting
This course mainly teaches the fundamental theories and basic methods and skills of bookkeeping, accounting settlement, and reimbursement, laying a foundation for learning other professional accounting and financial management courses. It is a basic course for undergraduate management specialties. Its main contents include the setting and meanings of accounting subjects and accounts, the fundamental theories and basic contents of debit-credit bookkeeping, original documents and bookkeeping vouchers, accounting books and bookkeeping, account checking and settlement methods, corporate financial accounting, corporate property verification and accounting treatment, accounting statement preparation and analysis, accounting procedures checking, organization of accounting work and relevant laws and regulations, arrangement, retention, transfer, and destruction of accounting archives, and accounting computerization. Accounting is a basic course for the specialty of business administration.
4.Marketing
This course mainly examines all the activities involved in the transfer of products from producers to consumers, and the organization and operation of such activities. It is a highly application-oriented basic course. Its main contents include marketing-related concepts and theories, marketing environment analysis, marketing information systems, consumption behavior analysis, STP strategy (i.e., segmenting, targeting, and positioning), marketing mix strategies (product strategies, price strategies, distribution channel strategies, and promotion strategies), and marketing organization and management. The main pre-courses of this course include management science and accounting.
5.Human Resource Management
This course examines management issues from the perspective of human being, aiming to reflect the basic ideas, main theories, practical experience, research findings, and development trends of human resource management at both theoretical and practical levels. The main contents of this course include human resource planning, job analysis, human resource recruitment, performance appraisal, employee compensation management, and employee training. The main pre-courses of this course include management science and organization behavior.
6.Organization Behavior
This course mainly teaches the basic concepts and principles of organization behavior, including the laws of behavior at individual, group, and organization levels. By learning this course, students are expected to grasp individual attitudes and job satisfaction, mood and mind, personality and values, cognition and individual decision-making, and motives (individual level); work teams, communication skills, leadership, power and politics, and conflicts and negotiation (group level); organization structure design, learning organizations, and organization culture and reform. Through clarifying the laws of individual psychology, group psychology, and leadership psychology, this course aims to cultivate the ability to predict, guide, and regulate individual behaviors in organizations. The pre-coursesof this course is management science.
7．Operation Management
Operation management is a highly practice-oriented course based on systematic theories, and a basic course for the specialty of business administration. Its main contents include an introduction to operation management, operation strategies, production capacity and plans, site selection and layout, flow analysis of operation systems, organization and control of batch production modes, field management and job sequencing, equipment management, quality management, and material requirements planning and manufacturing resource planning; job sequencing, just-in-time (JIT) system, lean production (LP), agile manufacturing (AM), computer integrated manufacturing system (CIMS), and optimized production technology (OPT); and contents related to service operation management. The pre-coursesof this course is management science.
8.Statistics
Statistics is a course based on the connection between theory and practice that employs the fundamental theories and methods of statistics to analyze business data features and perform statistical modeling. By learning this course, students are expected to skillfully use one type of data analysis software (EXCEL, R, and SPSS), and grasp data collection methods, data description icons, numerical methods, probability and probability distribution, sampling and sampling distribution, parameter estimation, hypothesis testing, analysis of variance, regression analysis, time series data analysis, clustering analysis, and factor analysis. The pre-courses of this course include advanced mathematics, probability theory, and mathematical statistics.
